Logotype
Mi Coronel Tortillas is a tortilla brand based out of Lebanon, Tennessee. Mi Coronel Tortillas stands out above the rest of the competition because it is made with 100% Mexican sourced maize, and produced just like how tortillas are made in Mexico. With this high-quality product and authentic production process, Mi Coronel Tortillas aims to be a staple in Mexican restaurants across Tennessee. The company aims to target local consumers in the near future by selling its product in local supermarkets and Mexican "tienditas". Along with its fresh tortillas, Mi Coronel plans to produce tortilla chips that have an authentic taste and crunch.
Horizontal Version
Seal Version
Brand Guide
Part of the Mi Coronel project included a style guide. It was very fun working on the overall look and picking colors, creating badges and selecting images for branding photography.
Business Card Design
Tortilla Packaging Design
Tortilla Chip Design Concept
Tortilla Box Packaging Concept
Brand Video
Brand Video for Website
Website
