This logo was created for Memo's Mexican Kitchen, a local Mexican restaurant in Mt. Juliet, Tennessee. The Day of the Dead holiday was the inspiration for the new logo of the Memo’s Mexican Kitchen. The skull represents rebirth - a new start. On the forehead of the skull is a heart surrounded by flourishes and curvilinear shapes. The heart and flourishes represent a milagro - a small object typically in the shape of a heart, eyes or other body parts that is left at the feet of a particular saint at a church in hopes that of miracle (milagro). The miracle here is Memo’s Mexican Kitchen.
The combination of the cool and warm colors is carried out throughout the restaurant from the fiery red banquette’s to the decals on the clean walls. The overall design of the brand leans towards simple shapes and clean lines with thoughtfully placed color. The idea was to stay away from the typical Mexican restaurant aesthetic that has dominated the restaurant scene in favor of a cleaner, more contemporary look.
The combination of the cool and warm colors is carried out throughout the restaurant from the fiery red banquette’s to the decals on the clean walls. The overall design of the brand leans towards simple shapes and clean lines with thoughtfully placed color. The idea was to stay away from the typical Mexican restaurant aesthetic that has dominated the restaurant scene in favor of a cleaner, more contemporary look.
Stacked Logo
Horizontal Version
Concept
Restaurant Interior and Exterior Graphics
Branding Sheet
Business Card Design
