Logo
The EnriqueSer logo is one of the most symbolic and personal logos I have created. When my client Andrea came to me she had a very vivid vision of what she wanted her logo to embody: willow trees, roots, and a touch of whimsy. She was very inspired by her brother Enrique's life and had his memory very present during the consultations.
The EnriqueSer logo was inspired by a willow tree, a rainbow and love at the center of it all. The willow tree has many meanings in different cultures. It is often a symbol of strength, resilience, flexibility, love and family bonds. Andrea’s brother, Enrique, planted a willow tree in the family’s backyard in 2003. Enrique chose to plant a willow for its symbolism and the tree continued to reflect Enrique’s character over the years. Today, the willow tree reflects EnriqueSer’s mission. The willow branches in our logo extend as a rainbow. Andrea is a lover of nature and is comforted by the beauty of colors painting the sky following a storm. Rainbows covered the sky in the early days of Enrique’s passing and are now a reminder of hope for Andrea. At the center of our logo is a heart as the trunk of the willow extends to the roots. EnriqueSer provides heart-rooted therapy and love is at the center of their work.
Brand Guide
Business Cards
Social Media
